In Market Models for Best Results In Market Models Change Everything One issue with compiled lists is that while they are great at reaching the right type person, it is difficult to know when they are ready to buy. That's why in-market models are such a game changer. By adding the component of timing, consumer targeting -- whether for lists, prospecting email campaigns [...]
Look Alike Reports vs. Predictive Analytics Look Alike Reports and Predictive Analytic Models Both Provide Actionable Insights Two great tools for gaining customer insight are the Look Alike Report and Customer Predictive Analytics.
Customer Data Platforms and Data Connectors Customer Data Platforms (CDPs) provide marketers with a gateway to internal and external data sources and complementary marketing technologies. External data about individuals can radically boost your knowledge of that person, especially in the early stages when “first impressions” are so critical. External “third-party” data informs call centers, email systems and other communications platforms connected to your [...]