Data Pipe / API
Use the Data Pipe to Enhance Your Data
The Data Pipe / API is a secure real-time solution that facilitates data enhancement, email or phone append (and reverse append) and data hygiene all in one pass in less than 100 milliseconds. It can handle messy or partial data and from 1 to 1,000 records at a time
Using this solution you will have direct access to Acxiom’s data products including the ability to append accurate information to your customer or prospect records. You would develop the connection directly using simple APIs that follow REST conventions.
Data Pipe / API Data Enhancement Bundles
The data appended when a call is made to the Data Pipe / API is in the form of bundles of data elements. All the elements in a bundle are returned unless instructions are provided to limit the data. Here is a complete list of available data bundles:
- Activities & Interests
- causesAndVolunteer
- dining
- gambling
- interests
- political
- socialMedia
- Compliance
- AcxiomOpOut
- emailCompliance
- marketingSuppression
- phoneCompliance
- postalCompliance
- Demographics
- areaDemographicsGS
- basicDemographics
- birthYearMonth
- dob
- eTechDemographics
- personicxDigital
- personicxFinance
- personicxHispanic
- personicxInsurance
- personicxLifeState
- Financial
- bankingAndServices
- creditAndBankCards
- discretionaryIncomeSemcasting
- financialAssets
- incomeRangePremiumSemcasting
- insurance
- investmentsAndAssets
- mortgagesAndLoans
- Geo Aggregations
- marketindices
- marketindicesCounts
- marketindicesGeodata
- two dozen others such as Age & Gender
- Identification & Linkage
- abilitec
- abilitecHousehold
- householdid
- personids
- placeid
- Location
- emailAddress
- geoCodes
- phoneNumber
- postalAddress
- postalDSF
- postalDeliverability
- postalNCOA
- Maintenance
- consolidation
- maintenanceMetadata
- relink
- Media Usage
- mediaConsumption
- Metadata
- inputEmailAddress
- inputName
- inputPhoneNumber
- inputPostalAddress
- matchMetadata
- validationErrors
- Products & Services
- alcohol
- gamingAndVideos
- healthAndMedical
- healthWellness
- mobilePhonesAndCarriers
- personalServices
- technology
- tobacco
- travelAndEntertainment
- Property
- ownershipAndOccupancy
- propertyDescription
- propertyValue
- vacationPropertySemcasting
- Shopping & Purchase Channels
- purchaseFactors
- shoppingAndPurchaseChannel
- Spending
- productPurchases
- spending
- Vehicles
- vehicleAffinity
- vehicleFinance
- vehicleMT
- vehicleOwnership
Data Pipe / API Existing Software Connections
Or, if you are using software that is already pre-integrated into the Data Pipe / API then you would not need to do any development, just choose the data bundles you need. Here is a partial list of companies that are pre-integrated with the data pipe / API:
- BlueConic – a Customer Data Platform that harnesses the data needed to recognize individuals and their interactions, then synchronize their intent across the marketing ecosystem.
- RedPoint Global – a Customer Data Platform that provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value with contextual relevance across all touch points.