Custom Geo-Demographic Reports
If your goal is to analyze local market demographics to determine if they fit the profile of your target audience, you can use Census data, or, to get a much more granular view with many more demographic options, you can order a custom Geo-Demographic Report.
You would specific the geographic area (specific ZIP Codes, State, Region, Total U.S.) and granularity (e.g., ZIP Code, Carrier Route, Block Group) plus the key demographic variables. We will provide you with a spreadsheet that includes the count of households in each Demographic Element range (e.g., Age Range, Income Range, Net Worth range or by Segmentation Model Cluster or Propensity Model Score.
For example, we helped a client who was expanding their grocery delivery service by analyzing the number of households for each level of age, income, ethnicity and total number of people in household. Here is an example of this type of report showing income profile at the ZIP Code level.
Geo-Demographic Report Example
These reports can be customized per your specifications.