Marketing

Prospect Targeting

Reaching the right people is critical for prospect marketing success. We know ALL the available targeting data elements from traditional demographics to segmentation models to predictive models from multiple compilers. Learn more about Prospect Targeting.

Test and Analysis Design

Prospecting campaigns that don’t include build testing and analysis the start have no mechanism to continually improving results and are destined to be sub-optimal. We can help ensure that winning approaches that is often hidden in the response data will be systematically identified in order to maximize results and marketing ROI. Learn more about Test and Analysis Design.

Multi-channel Acquisition Campaigns

Multi-channel acquisition campaigns designed to generate leads for lowest cost or highest ROI are tailored to available budget and goals. They can include any combination of direct mail, email, digital, social or mobile. Learn more about Multi-channel Acquisition Campaigns.

Lead Capture and Nurturing

Leads generated need to be converted at the highest possible rate. Form fill rates can vary by an order of magnitude so it is essential that online forms are dedicated to the campaign and optimized. Ideally leads will then enter a cycle of ongoing nurturing. Learn more about Lead Capture and Nurturing.

Customer Data Enhancement

Third-party data can help target, prioritize and message existing customers. By appending income, wealth, ethnicity, etc. it will be possible to determine which segment they are in and to personalize their online and offline experience. Learn more about Customer Data Enhancement.

Single Customer View

Having a single “golden record” which captures all online and offline interactions and purchases is essential to creating accurate models and reaching the right customers with the right message. Learn more about how to obtain a Single Customer View.

Clean, Update and Complete

CRM data will become stale and inaccurate if it is not updated regularly. Data records are often incomplete. We can append email, phone or name/address. Learn more about Clean, Update and Complete.